AI-powered website audits

The AI website audit that tells you the truth.

Cruelx audits your website like a buyer and an engineer: design, SEO, copywriting, trust, and conversion, scored with clear fixes. Your first website audit is free and takes under a minute.

Start free. No credit card needed.

What it covers

One scan. 5 expert reads.

Every report evaluates the 5 areas that decide whether a visitor stays, trusts you, and buys.

  • Buyer psychology

    Motivation, hesitation, and proof: the psychology between a visit and a purchase.

  • Design

    Visual hierarchy, color, typography, and the first-second impression.

  • SEO

    Indexability, metadata, headings, and how search engines read the page.

  • Technical

    Speed, mobile fit, accessibility, and the errors that quietly lose visitors.

  • Marketing & brand

    Offer clarity, copywriting, audience fit, and trust signals.

Checker, grader, audit

More than a checker. More than a grader.

An AI website checker

Runs the checks: security grade, SSL certificate, DNS and email trust, robots and sitemap, detected tech stack. Measured on every report.

An AI website grader

Grades the result: an overall score and 5 pillar scores on a 100-point scale, with an honest verdict band. No participation trophies.

A complete audit

Explains why each problem costs you visitors and exactly what to change, ordered by impact. That is the part checkers and graders skip.

Buyer psychology · our edge

The pillar other
tools skip.

Every visitor runs a silent checklist before they act. Cruelx looks for hesitation, doubt, weak motivation, unclear value, and missing proof. These are the real reasons people don’t buy.

Buyer-psychology sub-scores · nybenscoffee.com

CLARITY65SPECIFIC60UNIQUE55VALUE75TRUST72EMOTION82

Inside the visitor’s head

  1. “What is this?”

    Unclear value: they can't tell what you do in two seconds.

  2. “Is this for me?”

    Weak motivation: nothing speaks to their actual problem.

  3. “Why you, not them?”

    No differentiation: you look like every competitor.

  4. “Can I trust you?”

    Missing proof: no reviews, no signals, no reassurance.

  5. “What do I do now?”

    Hesitation at the action: the next step isn't obvious.

Cruelx reads this checklist the way a conversion strategist would, and tells you exactly where you’re losing people.

What you get back

A scored report. A fix list. A PDF.

Your report lives in your dashboard: the verdict, every finding with its fix, and a PDF export. Open a complete sample of each kind below.

Sample Cruelx AI website audit: a coffee shop site scored 71 (Solid), with the headline verdict and a mobile screenshot.

Three kinds of report

Free, Quick, and Full.

Every report runs on the same engine. They differ in how far the write-up goes, and Quick Reports come with every monthly plan.

Free Report$0 1 per day

A fast first look: your score, top 3 issues, 3 quick wins, and most of your technical checks.

Start free
Quick ReportIncluded with every plan

The complete scan: a visual read of desktop and mobile plus the full measured site data, no upsells.

See a sample Quick Report
Full Report$8.99 one-time

The complete diagnosis: every finding, buyer psychology, a fix plan, and a 45+ page PDF.

See a sample Full Report
Measured on every reportSecurity gradeSSL certificateDNS & email trustDetected tech stack

Reviews

What our
customers say.

I tried the free preview expecting one of those generic website scores. It pointed out two things on our homepage that were embarrassingly obvious once someone finally said them.
MeganSmall business owner · California

Questions

AI website audit FAQ

What is an AI website audit?

An automated review of your website by AI models trained to evaluate design, SEO, copywriting, trust, and conversion, combined with measured technical checks. Cruelx reads your page the way a first-time visitor would, scores 5 pillars, and turns every problem into a fix you can act on. For the deeper definition, read what is an AI website audit.

What does the audit actually check?

5 scored pillars (buyer psychology, design, SEO, technical, marketing) plus 17 measured site checks: security grade, SSL certificate, DNS and email trust, domain age and registrar, robots and sitemap, social tags, and detected tech stack. Paid reports add a visual read of your desktop and mobile rendering. Our website audit checklist walks the same ground step by step.

Is the AI website audit free?

Yes. Every visitor gets 1 Free Report per day: your overall score, top issues, quick wins, and most of the measured site data. The Full Report is a one-time $8.99, and monthly plans include Quick Reports for re-scanning after every change. Details on the pricing page.

How is this different from an AI website checker or grader?

A checker gives you a pass-or-fail list and a grader gives you a number. An audit explains why your site underperforms and exactly what to change, in priority order. Cruelx includes the checking and the grading too: every report carries pillar scores plus the measured checks.

Can I just ask ChatGPT to audit my website?

You can, but a chat model on its own cannot reliably crawl your site, render it on desktop and mobile, or measure your security, SSL, and DNS posture. It gives general advice; an audit gives you your numbers and your fixes. The full comparison: can ChatGPT audit my website.

Do AI website audits actually work?

They are strongest at the things humans skip: systematic coverage, measured technical checks, and an unemotional read of your copy and design. They do not replace user testing or a specialist engagement, and we are candid about what they miss. The honest breakdown: do AI website audits work.

Run your own website through Cruelx.

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Free Report. No credit card.

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